A five second joke is just as effective as a one minute joke during small talk and prevents an awkward lapse in attention from the listener. 92% of the laugh comes from 8% of the joke.
Pareto Principle (80/20 Rule) applied to real life.
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A five second joke is just as effective as a one minute joke during small talk and prevents an awkward lapse in attention from the listener. 92% of the laugh comes from 8% of the joke.