know how your brand compares to the competition

To understand how you and your environment come across on video, compare your video to similar examples from peers. If you make videos for YouTube, spend some time seeing how your peers or competition are presenting. This directly influences your brand and communication style.

5 min. prep for 30 min. return

I had a one-on-one scheduled with someone up the chain of command in my organization and spent five minutes in advance preparing three or four questions. My questions became an immediate lifeline that kept the conversation flowing in a natural and meaningful way. The VIP was impressed with my preparation and the meeting easily went through the allotted time. My five minutes of preparation covered a 30 minute meeting and enhanced my professional brand.